The Subscription Pricing And Packaging Checklist

July 2nd, 2024

With contributors:

Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

Organizations should use a pricing and packaging checklist when developing and launching a subscription offering or before introducing new pricing and packaging for a current offering. This checklist helps organizations ensure their pricing and packaging approach is clear, monetizes value, and fits the needs of the range of customer segments. In this report, we describe the components of a subscription offering pricing and packaging checklist, including what to determine before setting pricing and packaging, what to reassess after setting pricing and packaging, and what to review before launch.

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