How To Report

Introducing The Subscription Offering Pricing And Packaging Checklist

February 10th, 2020

Summary

Organizations should use a pricing and packaging checklist when developing and launching a subscription offering or before introducing new pricing and packaging for a current offering. This checklist helps organizations ensure the offering fits the market; facilitates the alignment of product, marketing, and sales; and reduces overall risk. In this report, we describe the components of a subscription offering pricing and packaging checklist, including what to determine before setting pricing and packaging, what to reassess after setting pricing and packaging, and what to review before launch.

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