Best Practice Report

Introduction To Dashboards

November 11th, 2021
With contributors:
Cristina De Martini , Ross Graber , Tyler Orleans , Ellen Lind


A dashboard is the most action-oriented form of business reporting, and dashboards should be among the most carefully planned and crafted outputs of any B2B measurement and analytics team. To create effective dashboards, organizations must uncover the metrics that will best drive business performance rather than rely on those that are readily available. In this report, we outline the strategies necessary for planning and building best-in-class business dashboards, supported by the Forrester Aligned Measurement Process Model.

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