Vision Report

Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma

Double Down On Growth With Inclusive Media Plans

December 13th, 2022
With contributors:
Mike Proulx , Shynise McElveen , Peter Harrison


As media budgets face extra scrutiny during a year of economic volatility, marketers confront tough choices about where to invest their limited advertising dollars. What’s at risk? CMOs might mistakenly sideline their commitments to diverse media properties in favor of short-term scale and efficiency. While investing in diverse media is a choice, it’s also a growth strategy — not a corporate social responsibility initiative. This report makes the case for why B2C marketers should invest advertising dollars in diverse media properties, explains how to overcome perceived challenges to increasing investment, and prescribes actions that marketers can take immediately to eliminate biases from their process.

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