Investing In Diverse Media Is A Business Decision, Not A Moral Dilemma

As media budgets face extra scrutiny during a year of economic volatility, marketers confront tough choices about where to invest their limited advertising dollars. What’s at risk? CMOs might mistakenly sideline their commitments to diverse media properties in favor of short-term scale and efficiency. While investing in diverse media is a choice, it’s also a growth strategy — not a corporate social responsibility initiative. This report makes the case for why B2C marketers should invest advertising dollars in diverse media properties, explains how to overcome perceived challenges to increasing investment, and prescribes actions that marketers can take immediately to eliminate biases from their process.