Is Customer Obsession Worth It?

Calculate The Costs And Benefits Of Maturing With Customer Obsession
July 21st, 2021
With Contributors:
Shynise McElveen
and Kara Hartig


In this report, Forrester provides a calculator to determine how to achieve the benefits of customer obsession profitably.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.