Best Practice Report

It’s Time For Demand Marketing To Embrace Digital Commerce

Incorporate E-Commerce In Demand Marketing Strategy To Empower Buyers And Boost Growth

January 24th, 2023
Renee Irion, Principal Analyst
Renee Irion Principal Analyst
With contributors:
Steven Casey , Laura Cross , Joe Cicman , Stephanie Sissler , Daryl Wright , Rani Salehi , Nicky Briggs , Emily Wen , Arianne Burnette

Summary

Growth from digital commerce is projected to increase to the point that B2B demand marketing leaders can no longer disregard digital routes to market in their demand strategy. Demand marketing leaders have historically aligned their fiscal-year demand marketing plans to traditional direct and indirect human-facilitated sales and business growth objectives. Shifts in buying preferences and behavior will require all but a few organizations to expand their revenue plans to incorporate digital routes to market. This report helps demand marketing leaders understand how they can assess and evolve their demand marketing strategy to incorporate digital commerce.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.