Recent Research
Signal literacy, revenue process transformation, AI, data, and customer centricity lead investment and experimentation opportunities for 2025 marketing plans.
A future-focused marketing approach unites the CMO’s vision with digital leaders’ reality through shared goals, collaborative planning, and skills development.
Forrester’s State Of Digital In B2B Marketing, 2023, uncovered four notable traits in the digital marketing practices of companies with high revenue growth.
This template offers a flexible approach for planning reputation, demand, customer engagement, and enablement programs within an integrated campaign.
This plan-on-a-page template helps B2B digital marketing leaders align plans and priorities, improve collaboration and communication, and guide execution.
Sprout Social embraced its customer-first ethos by focusing on sensing and responding to customer needs as they evolve throughout the customer lifecycle.
Planned Research
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.