Marketing leaders can use a program-plan-on-a-page approach to capture the output of program planning and align stakeholders and execution teams.
In this report, we outline the steps for designing and executing demand programs that cascade from the campaign theme, using the Forrester Program Pendulum Framework.
Users can view the function’s or individual’s average ability and importance scores for all competencies within each assessment category and the average leverage scores for each subcategory within a particular category, and use these scores to identify
In this report, we describe how to use the SMART criteria to set goals for demand programs (see “The SMART Goal-Setting Template”).
In this report, we describe a thoughtful approach for redesigning the website experience to meet changing buyer and customer needs and achieve business outcomes.
This report explains why it’s critical to upgrade the website strategy by recognizing and enabling buying groups; describes how it benefits the business; and provides guidance on how to begin the endeavor with a successful execution plan.
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