Key Priorities For Asia Pacific Marketing Leaders In 2021

February 19th, 2021

Mavis Liew Executive Partner and Principal Analyst

Summary

Every global B2B marketing organization has a set of standard priorities that cascade from corporate and are shared across all regions. At the regional level, a subset of unique priorities based on context and requirements are necessary for marketing organizations to work effectively in each region. This report explores what Asia Pacific (APAC) marketing leaders must focus on in 2021 to achieve their regional priorities.

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