Trends Report

Key Takeaways From The Forrester Wave™: Commerce Solutions For B2C, Q2 2024

Get The Most Value By Retaining Cloud Commerce Solutions

September 19th, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez , Christine Turley

Summary

The B2C commerce market in 2024 has found itself without any Leaders in The Forrester Wave™: Commerce Solutions For B2C, Q2 2024 — and most customers (e.g., retailers, brands) are not looking to change their vendor. In our evaluation of nine B2C commerce solutions, we interviewed 20 customer references and found that, rather than consulting a buyer’s guide, businesses should use the Forrester Wave to understand how they should retain their customers. This report highlights key takeaways from the study, including the Forrester Wave results and the consensus among B2C commerce solution customers.

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