Summary
An application (app) partner develops software applications that run on or integrate with a supplier’s platform or offering. When B2B suppliers fail to effectively engage and collaborate with app partners, these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement: incentives, communications, processes, training and relationships (see The Forrester Partner Engagement Framework). In this report, we explain how to apply each of these components to engage app partners.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).