Best Practice Report

Keys To Engaging App Partners

January 1st, 2018
With contributor:
Dara Schulenberg

Summary

An application (app) partner develops software applications that run on or integrate with a supplier’s platform or offering. When B2B suppliers fail to effectively engage and collaborate with app partners, these relationships fall short of their potential. Suppliers must use five program components to choreograph partner engagement: incentives, communications, processes, training and relationships (see The Forrester Partner Engagement Framework). In this report, we explain how to apply each of these components to engage app partners.

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