Essentials Report

Lead And Master Change

Essential Research For Change Leaders

May 28th, 2024
With contributors:
James McQuivey, PhD , Camille Floyd , Demi Starks


All organizations are operating in a state of continuous change. Whether it’s large-scale transformative change or incremental change, leaders must understand both the operational and human elements that make up a successful change journey. This report brings together Forrester’s portfolio of research on leading change.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.