In 2025, the commerce search and product discovery market matured and evolved in functionality, as we found in The Forrester Wave™: Commerce Search And Product Discovery Solutions, Q3 2025. Most reference customers we spoke with are happy with their vendor partners and are focusing on small-scale functionality augmentation to meet evolving business needs. This report highlights key insights from the Forrester Wave study, customer sentiments, how organizations are using their commerce search product, and which generative AI (genAI) use cases are live in the solutions that we evaluated.