In 2025, the order management systems (OMS) market has expanded functionality to fit broader customer use cases, as reflected in The Forrester Wave™: Order Management Systems, Q1 2025. Most reference customers we spoke with are happy with their vendor partners and are focusing on small-scale functionality augmentation to meet evolving business needs. This report highlights key insights from the Forrester Wave study, customer sentiments and how businesses are using their OMS, and what generative AI (genAI) use cases are live in the solutions evaluated.