Make Frontline Marketing A Linchpin In Your B2B Customer-Obsessed Growth Engine

B2B organizations that treat frontline marketing as a last-mile execution function in support of sales are squandering their growth potential. Leaders in frontline functions such as demand, account-based, field, and customer marketing must fight for new norms that acknowledge frontline marketing as a linchpin in a B2B customer-obsessed growth engine. This report helps frontline marketing leaders to objectively challenge the status quo, reposition frontline marketing’s internal value proposition, and solidify frontline marketing’s role as a strategic contributor to customer-obsessed growth.