Summary
Content is the most common entry point to generative AI (genAI) in B2B because it’s the connective tissue across functions. From campaign assets to product descriptions to sales follow-ups, content powers how businesses engage buyers and customers. GenAI holds the promise of enhanced speed, scale, and efficiency. But while the productivity gains are real, they expose a deeper challenge. Content creation spans many teams and no one tool or platform fits all use cases, formats, or users. This report equips leaders with a decision framework to guide genAI tool selection based on content modality, task, user skill level, and genAI stack strategy.
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