Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.
Use Forrester’s scenario quick start cards to advance your marketing organization’s genAI capabilities by overcoming common adoption challenges.
Marketing executives can use Forrester’s GenAI Marketing Adoption Framework to move from pilot projects to adopting genAI across the organization.
In this brief video, VP and principal analyst Ross Graber details the research behind a key prediction in the 2024 B2B Marketing, Sales, And Product Predictions report.
Top B2B go-to-market teams will lean into generative AI, improve customer understanding, and deepen partner relationships to survive a year full of twists and turns.
Use this report to understand the key considerations for planning assets sourced from and created with customer advocates throughout the customer lifecycle.
By applying content planning best practices to the prioritization of customer advocacy assets, organizations can ensure customer evidence is being used effectively.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.