Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.
Forrester’s State Of B2B Content Survey, 2024 shows content teams at the forefront of generative AI: tech savvy, operationally sound, and human-factor focused.
Marketers must adapt to AI-driven search by creating content that captures intent, builds trust, and meets buyer needs.
This report explores how search experiences are evolving and what chief marketing, digital, and technology officers should do next.
Strong content, data, and technology foundations elevate leading genAI adopters, driving success where their peers struggle to scale genAI’s use in content.
A structured approach to event content planning helps marketers deliver audience-centric experiences that drive lasting engagement and value.
Use Forrester’s scenario quick start cards to advance your marketing organization’s genAI capabilities by overcoming common adoption challenges.
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