Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.
In this report, we outline how to run a successful content council to ensure stakeholders are aligned on a unified vision for content.
In this report, we outline a nine-step approach for conducting a content audit that enables transparency and governance for customer advocacy assets (see Figure 1).
This report introduces the Qualitative Content Audit Framework, which provides a multiple stakeholder approach to review and refine content quality.
In this report, we define the content asset types most frequently used by B2B organizations.
In this report, we make the case for content leads to establish a best-practice master content calendar at their organization to improve cross-functional collaboration and efficiency.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.
