Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.
In this report, we outline how to run a successful content council to ensure stakeholders are aligned on a unified vision for content.
In this report, we identify five content strategy and operations improvements that should be a top priority for forward-looking B2B organizations in 2022.
The Customer Advocacy Content Template guides customer advocacy teams in planning how to source and use advocate-generated content, and can be used in partnership with the content team for creation and execution.
In this report, we outline the six steps to building an integrated, audience-centric content strategy that aligns to a best-practice campaign architecture and implementation process.
In this report, we outline a framework for planning how, when, where, and why organizations can activate customer advocates to support the buyer’s journey and the post-sale customer lifecycle with effective content.
In this report, we make the case for content leads to establish a best-practice master content calendar at their organization to improve cross-functional collaboration and efficiency.
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