Lisa has more than 20 years of experience in B2B technology content, communications, events, and services marketing. She helps Forrester clients build and optimize their B2B content engines and transform them into competitive differentiators. Lisa is an evangelist for audience-centric content strategy, content marketing, and content operations.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to understand their buying behaviors and preferences. This report provides insights about buyers in the IT software industry.
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