Embedded finance is revolutionizing the ways customers access financial services. Several forces are driving this revolution: the demand for convenience, new revenue opportunities, advancements in open banking regulation and technology, and a competitive landscape. This new ecosystem depends on collaboration. Companies considering entry into this space must identify a compelling value proposition, select the right partners, and manage a complex ecosystem. This report provides an overview of embedded finance and introduces a three-step approach that will help organizations benefit from this opportunity.