Making The Move To Adaptive Programs

As buyer behaviors shift and market conditions fluctuate, adaptive programs are emerging as the next frontier in demand generation, enabling companies to respond to real-time signals, engage buying groups more effectively, and optimize outreach across the entire customer lifecycle. The transition to adaptive programs requires transformation across five key dimensions and unfolds in three stages: first, optimize the traditional approach with improvements; second, introduce elements of adaptive programs to create a blended or hybrid model; and finally, commit to and optimize a fully adaptive strategy. In this report, we provide a clear roadmap to navigate the transition to adaptive programs.