Data Snapshot

Many Investors In China’s Greater Bay Area Are Likely To Switch Investment Provider In 2022

May 24th, 2022
Meng Liu, Senior Analyst
Meng Liu Senior Analyst
With contributors:
Frederic Giron , Tianchen Feng , Bill Nagel

China’s Greater Bay Area (GBA), which includes Hong Kong, Guangdong, and Macau, has among the highest percentages of investors in Asia Pacific. In 2022, 61% of investors in Guangdong and 33% in Hong Kong are likely to switch their investment account to a different provider. They’re most likely to make this change because their current financial services provider has a poor digital experience or because they don’t trust their provider to treat them fairly and honestly. This is a snapshot of Forrester’s data on the attitudes of online adults in Hong Kong, Guangzhou, and Shenzhen toward their investment account providers.

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