Many US Consumers Believe In Agentic Commerce, But Few Trust It To Make Purchases

In Forrester’s March 2025 Consumer Pulse Survey, only 24% of US online adults trust AI agents to act on their behalf to make routine purchases. Muted consumer trust in AI agents is due to a combination of privacy concerns and a lack of transparency on whether they are communicating with an agent. And yet, 43% of US online adults also agree that in a future world where consumers use AI agents for purchase decisions, brands will market directly to these agents. This is a signal that consumers believe that some form of agentic commerce eventually will exist between brands and themselves, even if they’re largely not ready for that today.