Best Practice Report

Mapping Competencies: Sales Enablement

January 1st, 2018


A sales enablement team must possess competencies across six core disciplines to fulfill its assigned responsibilities. Mapping the required competencies for the function enables an objective assessment of the team’s current state. A disciplined focus on competency requirements provides a development path for the enablement team to operate at a more strategic level. This report defines basic, intermediate, and advanced competencies across six core disciplines of sales enablement.

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