Best Practice Report

Mapping Competencies: Sales Enablement

January 1st, 2018

Summary

A sales enablement team must possess competencies across six core disciplines to fulfill its assigned responsibilities. Mapping the required competencies for the function enables an objective assessment of the team’s current state. A disciplined focus on competency requirements provides a development path for the enablement team to operate at a more strategic level. This report defines basic, intermediate, and advanced competencies across six core disciplines of sales enablement.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.