Trends Report

Marketers: Leverage Your Agency Ecosystem To Take Loyalty Beyond The Program

May 19th, 2017
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Mary Pilecki , Brigitte Majewski , Arleen Chien , Christine Turley


Loyalty programs house valuable insights that drive customer-centric experiences across the life cycle. But they are often buried or isolated from the rest of marketing's branding, acquisition, and customer experience efforts. Marketers should tap creative and digital agency partners to help loyalty reach its full potential as a strategic source of consumer data and an emotionally-rich consumer touchpoint. This report helps B2C marketers learn how to leverage their ecosystem of partners to embed loyalty across their marketing strategy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.