Summary
Loyalty programs house valuable insights that drive customer-centric experiences across the life cycle. But they are often buried or isolated from the rest of marketing's branding, acquisition, and customer experience efforts. Marketers should tap creative and digital agency partners to help loyalty reach its full potential as a strategic source of consumer data and an emotionally-rich consumer touchpoint. This report helps B2C marketers learn how to leverage their ecosystem of partners to embed loyalty across their marketing strategy.
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