Summary
B2B organizations that have chosen to migrate from one marketing automation platform (MAP) to another require a careful process as well as knowledge of what data, settings, and programs must be migrated and when. In this report, the first of a two-part series, we outline the data, system, and program elements that must be addressed when migrating a MAP.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).