Marketing Best Practices For Ecodesign

Most B2C CMOs struggle to design greener offerings, products, and services. Ecodesign is a continuous improvement process that aims at balancing trade-offs between minimizing environmental impact while optimizing value for customers. It’s an opportunity to rethink your value chain to reduce costs and innovate for increasingly demanding green consumers and regulators. Ecodesign demands strong involvement and enterprisewide collaboration. This report shares best practices for maturing your ecodesign approach to help consumers embrace greener behaviors.