Marketing Measurement: Upsell And Cross-Sell

January 1st, 2018

Summary

Although marketing’s role in upsell and cross-sell efforts has expanded, these contributions often go unrecognized or their effectiveness and impact are not understood. Measurements connecting marketing upsell and cross-sell activities with business results have not kept pace with the increased scope of activity and positive outcomes. In this report, we explain how to measure marketing’s contribution to upsell and cross-sell performance.

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