As rapid disruption reshapes marketing, marketing operations leaders must proactively reassess stakeholder needs. AI and automation introduce new capabilities and challenges, so tracking shifting priorities and satisfaction levels via annual stakeholder assessments is essential. By asking the right questions and gathering feedback, marketing operations can prioritize initiatives delivering value amid ongoing change. In this report, we guide marketing operations leaders through facilitating conversations, collecting meaningful insights, and responding effectively to the demands of a dynamic, AI-enabled environment.