Requests for proposal (RFPs) are frequently used to engage prospective marketing services providers. However, RFPs and the ensuing process to select marketing partners often plague brands and marketing agencies due to poor preparation, labor-intensive requests, speculative assignments, misaligned expectations, and economic deterrents. Marketing and agency executives are better served with a partnership-centric RFP. Use this template to streamline your RFP process and refocus on a collaborative approach. Throughout the template, we provide examples of standard language and indicate opportunities to establish enduring marketing agency partnerships.