Summary
Integrated and aligned revenue planning ensures that corporate goals, growth objectives, revenue predictions, and key initiatives are thoughtfully incorporated and planned. During annual planning and throughout the fiscal year, this process helps teams stay in sync, facilitating seamless coordination. Absent this process, teams are disjointed, leading to miscommunication, inefficiencies, and waste. This report provides a vision for how leaders in revenue operations, marketing operations, and global planning synchronize go-to-market functions during annual and ongoing planning.
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