Trends Report

Master Design Thinking To Accelerate Your Tech Strategy

Design Thinking Provides A Common Framework For Action And Innovation

April 18th, 2016
With contributors:
John Dalton , Christopher Mines , John McCarthy , Peter Burris , Alex Causey , Rachael Klehm , Kara Hartig


Teams across your business are likely using customer-focused methods to help pursue the technology strategy and create digital experiences. Unfortunately, different teams use different methods to achieve domain-specific goals, which confuse collaboration and hamper speed and innovation. Customer-obsessed firms are weaving these methods into a common framework. This report shows how design thinking brings these disciplines together and will become the foundational process for executing on CIOs' technology strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.