Best Practice Report

Master Storytelling For Impactful Leadership

Use Leadership Storytelling To Inspire And Motivate To Drive Results

January 4th, 2022
Phil Brunkard, null
Phil Brunkard
With contributors:
Frederic Giron , Lorenzo Introna , Kerstin Wehmeyer , Eric G. Brown , Cinny Little , Rachel Birrell , Christine Turley


Leadership storytelling is an established but often overlooked communication technique to help leaders create authentic connections to the people they lead. When used effectively, stories inspire trust and motivate employees to drive action; they resonate and work. But leaders are often allergic to telling stories, feeling unsure about how to tell them, where to find them, or what type of story to use. This report reveals what storytelling is and why it is a highly impactful communication tool. It explains how to create stories and when to tell them. Tech executives can use storytelling to demonstrate the business value of technology and to inspire, motivate, and gain consensus to achieve desired outcomes.

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