Best Practice Report

Maximize Business And Career Value From Industry Analyst Relations

September 9th, 2021
With contributors:
Caroline Robertson , Miriam ElKorchi , Kara Hartig

Summary

Analyst relations (AR) is a profession. It offers high business value, but vendors deliver little. Forrester's AR research shows how to run AR programs with business value baked in, building business cases for more investment in pursuit of more value.

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