Best Practice Report

Maximize The Impact Of Video In Your Internal Communication Program

Use Video To Reach Employees Who Tune Out Text

July 13th, 2023
Cheryl McKinnon, Principal Analyst
Cheryl McKinnon Principal Analyst
With contributors:
Glenn O'Donnell , Will McKeon-White , Chuck Gahun , Andrew Hewitt , Chris Langlois , Diane Lynch

Summary

Video is now an integral part of the modern digital workplace. Internal communication (IC) pros and their technology decision-maker peers need to be in alignment for the best possible employee experience. Video brings authenticity to executive communications, enhances inclusion and accessibility, and builds personal connections in hybrid and anywhere-work models. This report helps enterprises understand best practices and learn from IC practitioners.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.