Best Practice Report

Maximize The Magic Of AI Visual Content

Understand The Risks And Rewards Of Leveraging GenAI Visual Content Technology For Marketing

August 8th, 2024
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Emily Collins , Keith Johnston , Shynise McElveen , Peter Harrison

Summary

Adobe Firefly, DALL-E, NVIDIA, and other generative AI (genAI) visual content technologies have made advancements in commercial viability, but marketer and agency liability concerns over copyrighted, distorted, or inaccurate images still linger. When using genAI visual content technologies, companies must consider factors like indemnity threshold, usage rights, brand safety, data privacy, and cost structure. This report helps marketing and technology leaders assess the risks and rewards of genAI visual content technology and understand how to safely and effectively apply AI-powered creativity to marketing content development.

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