Best Practice Report

Measuring Change: An Essential Capability In Today’s Business Conditions

February 3rd, 2023
With contributors:
James McQuivey, PhD , Anna Synakh , Rachel Birrell


Nearly every organization is going through some type of change. Whether it’s a new product launch, a merger, a reorganization, an expansion into a new market, or one of myriad other transformations, one thing holds true: The ability to successfully execute on change is a business imperative. Understanding how to measure the success of your change initiatives is essential. In this report, we explore a variety of metrics for understanding how well a change initiative is performing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.