Best Practice Report

Measuring The B2B Revenue Engine: An Aligned Approach To Cross-Functional Review Cadences

July 10th, 2020
Anthony McPartlin, Principal Analyst
Anthony McPartlin Principal Analyst
With contributor:
Ross Graber

Summary

Revenue operations must interpret a wide range of performance data as it supports functional and executive leadership to guide the organization forward. Siloed functional review cadences and reporting cause inconsistency, misalignment, and limit collaboration. The common outcome of these issues is stakeholder confusion and conflict that hampers decision-making. In this report, we outline how revenue operations leaders can connect cross-functional performance to meet the various needs of senior leadership and functional teams by establishing an aligned cross-functional review cadence.

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