Messaging Apps: Mobile Becomes The New Face Of Social

You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat, Tango, Viber, WeChat, or Whisper. These messaging apps are the new face of social in a mobile context. They've already reached large global audiences and have the potential to become widely used and innovative media portals that integrate games, location-based services, commerce, or payments into one single platform. At the crossroads of mobile and social, messaging apps will continue to innovate and will force digital platforms and established social media players to evolve. This report will explore the disruptive power and marketing capabilities of messaging apps.