Messaging Nautilus® Corporate Brand Arc 2: Audience Needs Analysis Template

The goal of Arc 2 of the Messaging Nautilus: Corporate Brand is to gain a clear understanding of the audiences’ core needs and determine how to express them. This process is intended to build a detailed and complete picture of audience motivations, requirements, decision points, and objectives. The Messaging Nautilus® Corporate Brand Arc 2: Audience Needs Analysis Template helps organizations identify audiences’ innate human needs and desires, use a simple scoring model to prioritize them, and map them to potential brand attributes.