Messaging Nautilus® Corporate Brand Arc 3: Messaging Strategy Statements Template

The goal of Arc 3 of the Messaging Nautilus: Corporate Brand is to ensure that everyone involved in messaging development is aligned on the messaging’s primary challenges and overarching strategic objective. The output of this arc is a strategy statement that identifies the most important issues messaging must overcome and the pivot required to reach the aspirational future state in which the problem is solved. The Messaging Nautilus Corporate Brand Arc 3: Messaging Strategy Statements Template helps the organization state the problem that will be solved by the messaging initiative and the future state that will occur when the messaging has taken hold in the market.