Summary
The goal of Arc 8 of the Messaging Nautilus®: Corporate Brand is to synthesize all the elements into a memorable brand narrative that brings corporate values to life through the audience’s experiences. The output of this arc is a completed brand narrative template that can be used to produce myriad content types. Though the story should be unique to the brand, it follows a traditional storytelling arc that resonates with all audiences. The Messaging Nautilus® Corporate Brand Arc 8: Corporate Brand Narrative Template contains a simple structure for creating a brand narrative, broken down into seven elements that form a narrative arc.
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