Report

Messaging Nautilus Template Package

August 2nd, 2021

Summary

While messaging development is often thought of as a purely creative process, using a structured approach to building messaging lets portfolio marketers create messages that resonate and motivate a buyer through their buying process. The templates in this package leverage The Forrester Messaging Nautilus: Buyer’s Journey to ensure that the audience is kept as the center of focus; it contains the elements necessary to build and activate messaging in content, campaigns, and with sellers.

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