Messaging Nautilus Template Package

August 2nd, 2021


While messaging development is often thought of as a purely creative process, using a structured approach to building messaging lets portfolio marketers create messages that resonate and motivate a buyer through their buying process. The templates in this package leverage The Forrester Messaging Nautilus: Buyer’s Journey to ensure that the audience is kept as the center of focus; it contains the elements necessary to build and activate messaging in content, campaigns, and with sellers.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.