Best Practice Report

Modern Privacy Laws Change The Paradigm For Marketing And Advertising

January 20th, 2022
With contributors:
Emily Collins , Enza Iannopollo , Alex Schanne , Fatemeh Khatibloo , Christine Turley

Summary

The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play from the US to Japan, all of which will require that marketers take procedural and technical steps to protect consumers and show more transparency in their data practices. Read this report to understand how the changing privacy regulatory landscape will impact your marketing.

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