Trends Report

Moments Map, 2023: Metropolitan China

August 29th, 2023
Cortney Eldridge
With contributors:
Fiona Swerdlow , Xiaofeng Wang , Taylor Hansen , Nicole Lesperance


Consumers access internet content and services across an increasing number of devices, platforms, and channels, using interfaces based on gestures, voice, text, or touch. This breadth and complexity challenges brands to deliver a portfolio of digital experiences that meet consumers’ expectations. Forrester’s Moments Map uses a model to help digital experience professionals establish priorities and ensure a balanced and highly utilized portfolio of experiences. Metropolitan China is one of 10 countries that we evaluated using this model.

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