Summary
Consumers access internet content and services across an increasing number of devices, platforms, and channels, using interfaces based on gestures, voice, text, or touch. This breadth and complexity challenges brands to deliver a portfolio of digital experiences that meet consumers’ expectations. Forrester’s Moments Map uses a model to help digital experience professionals establish priorities and ensure a balanced and highly utilized portfolio of experiences. Metropolitan India is one of 10 countries that we evaluated using this model.
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