Data Overview Report

Multinational Corporations In Asia Pacific Are Going All In On Digital Business

Why Multinationals Are More Ambitious And Growth-Focused In APAC Than Elsewhere

March 22nd, 2023
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
With contributors:
Frederic Giron , Peter Wannemacher , Janis Teo , Bill Nagel

Forrester’s data reveals that multinational corporations (MNCs) in Asia Pacific (APAC) tend to be more ambitious in their digital business transformation initiatives than those in North America and Europe. Commercial and operational successes from earlier digital initiatives fuel efforts to make future gains. Multinationals in APAC distinguish themselves from those in other regions in the degree of their determination to transform, support from senior executives, and willingness to experiment with new technologies and business models in pursuit of business and customer value.

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