Summary
Forrester’s data reveals that multinational corporations (MNCs) in Asia Pacific (APAC) tend to be more ambitious in their digital business transformation initiatives than those in North America and Europe. Commercial and operational successes from earlier digital initiatives fuel efforts to make future gains. Multinationals in APAC distinguish themselves from those in other regions in the degree of their determination to transform, support from senior executives, and willingness to experiment with new technologies and business models in pursuit of business and customer value.
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