Roadmap Report

Must-Have E-Commerce Features

February 18th, 2022
Scott Compton, null
Scott Compton
With contributors:
Fiona Swerdlow , Andrew Hogan , Cinny Little , Nicole Murgia , Ashley Villarreal , Taylor Hansen , Nicole Lesperance


Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. Key opportunities include features and functionality to improve site navigation, product detail pages, and the checkout experience. Other areas of opportunity include fulfillment, customer service, and omnichannel execution. This report takes a prescriptive look at industry standards as well as the opportunities for differentiation in a retail e-commerce experience.

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