Trends Report

Navigating The 2023 Downturn: Digital Business And Strategy

January 26th, 2023
Ian Jacobs, VP, Research Director
Ian Jacobs VP, Research Director
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
Oliwia Berdak, VP, Research Director
Oliwia Berdak VP, Research Director
David Hoffman, VP, Research Director
David Hoffman VP, Research Director
With contributors:
Emily Pfeiffer , Melissa Parrish , Ashley Villarreal , Shayna Neuburg

Summary

While digital leaders already drive brands’ most efficient growth engines, they’re not immune to the impact of an economic contraction. They will need to rethink their approach to overcoming the digital skills gap and shift their core success metrics to overcome the inevitable skepticism of their boards. This report will help digital leaders prepare for growth — and for leapfrogging retrenching competitors — during the current downturn.

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