Trends Report

Navigating The 2023 Downturn: Digital Business And Strategy

January 26th, 2023
With contributors:
Emily Pfeiffer , Melissa Parrish , Ashley Villarreal , Shayna Neuburg


While digital leaders already drive brands’ most efficient growth engines, they’re not immune to the impact of an economic contraction. They will need to rethink their approach to overcoming the digital skills gap and shift their core success metrics to overcome the inevitable skepticism of their boards. This report will help digital leaders prepare for growth — and for leapfrogging retrenching competitors — during the current downturn.

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