Landscape Report

New Tech: Revenue Operations And Intelligence, Q4 2021

Forrester’s Landscape Overview Of 26 Providers

October 18th, 2021
Anthony McPartlin, Principal Analyst
Anthony McPartlin Principal Analyst
With contributors:
Steve Silver , Matthew Flug , Marcel Bourre

Summary

Revenue operations and intelligence (RO&I) is an emerging tech category that captures digital human and nonhuman interactions taking place between buyers and providers along the buyer’s journey, analyzing and applying this data to drive a range of revenue optimization activities. While RO&I investment is surging in 2021, the category shares overlapping functionality with other categories, leaving some buyers confused. This report removes the ambiguity and presents a review of the emerging vendors in the RO&I solutions market. Revenue and tech leaders should use this report to understand the capabilities within major market segments and to inform their technology strategies.

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