Summary
You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2B marketing professionals should use this report to understand the value they can expect from a B2B marketing data provider and to select one based on size and functionality.
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