Landscape Report

Now Tech: Cross-Channel Campaign Management, Q1 2021

Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

February 22nd, 2021
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

You can use cross-channel campaign management (CCCM) solutions to better understand your customers, orchestrate digital and offline customer experiences, and propel your brand strategy from creative ideation to reality. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketing professionals should use this report to understand the value they can expect from a CCCM provider and to select one based on size and functionality.

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