Landscape Report

Now Tech: Cross-Channel Campaign Management, Q2 2019

Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

May 17th, 2019
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
With contributors:
Mary Pilecki , Miriam Oesterreich , Christine Turley

Summary

B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer experiences. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Use Forrester's Now Tech report to understand the value you can expect from a CCCM provider and to select vendors based on size and functionality.

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