Summary
You can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a control tower provider and select vendors based on size and functionality.
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